Emily Hart is a women’s fit researcher and lingerie design consultant who has spent over a decade studying why traditional bras fail real bodies.

After working behind the scenes with multiple women’s apparel brands, Emily began noticing the same pattern over and over again: customers weren’t unhappy because of their size — they were unhappy because the bras were designed around unrealistic assumptions about how women’s bodies are shaped.

Her work focuses on the relationship between breast shape, fabric behavior, and long-term comfort. By analyzing thousands of fit issues, returns, and wear-tests, she discovered that most discomfort, gaping, spillage, and sagging comes from rigid cup construction that doesn’t adapt to natural body variation.

Emily now consults with product developers and independent brands to help create bras that support women without forcing their bodies into a standardized mold. Her goal is simple:

to make bras that work with women’s bodies instead of against them.

She has helped thousands of women understand why their “correct size” never felt right — and how shape-adaptive design can finally solve the problem.